Your leasing team enters every unit twice today. In 12 weeks they enter it once, in Yardi, and SRMurban.com catches up on its own. Same structure, same map, new engine underneath.
Someone on the SRM team marks a unit available in Yardi, sets the price and the terms, then opens WordPress and does it again by hand. It takes about 30 seconds and they're fast at it.
The cost shows up when somebody skips it. A unit that's live in Yardi and dark on the site never gets marketed, and a stale price on a published listing is a fair housing problem rather than a typo.
You're moving the whole portfolio off MRI onto Yardi anyway. The site is the last piece still running on hands, and it's also the piece doing the least commercial work for you today.
The base covers the rebuild, the Yardi integration, and the tracking stack. Your current structure and map browsing carry over, so the hours go into moving the site rather than redrawing it. Yardi credentials are already live, so development starts the week you sign.
We keep the structure, the map, and the look your renters already use. Underneath it runs on a modern stack your team can extend without fighting plugins or waiting on a release.
Availability, pricing, lease terms, photos, and floor plans pull from RentCafe on a schedule. Your team marks a unit in Yardi and the website catches up on its own.
Find Your Pad filters on bedrooms, price, neighborhood, and pets against live data. Map and list stay in sync, and a failed refresh shows the last good data instead of nothing.
One page per available unit, created and retired by what Yardi says. Street and neighborhood lead, the way SRM actually rents, with apply links hitting the right RentCafe record.
Tag Manager, GA4, and Customer.io wired to real events. Google and Meta pixels installed, so a renter who looked at a unit twice can see it again in their feed.
Neighborhood copy, FAQ entries, and page metadata move into a content system your marketing team edits directly, so there is no developer in the loop for a copy change or a new FAQ.
Each risk the current WordPress setup carries, and what happens to it on the new stack.
| The risk | On WordPress today | On Next.js and a real scheduler |
|---|---|---|
| Refresh that misses | WP-Cron fires on page visits, not on a clock. A quiet night means the 8 hour Yardi token expires and the first visitor gets an error. | Closed A real scheduler refreshes the token inside the window whether anyone visits or not. |
| Overlapping calls | WordPress has no job lock, so two visitors can fire the same refresh twice. Yardi bans overlapping calls to the same method by name. | Closed A queue with locking runs one job at a time and counts its own calls against the daily ceiling. |
| Credentials in the database | Tokens and the vendor password sit in wp_options, readable by every plugin on the site and every admin user. | Closed Credentials live outside the site, in the integration service, with nothing on the front end holding a secret. |
| A wrong price in Yardi | A typo in Yardi and a typo on the site are two separate mistakes, and each one can hide the other. | Still a risk One source of truth means a wrong price publishes faster and more visibly. Fewer mistakes, less time to catch one. |
We would rather tell you the fourth one gets sharper than pretend a rebuild fixes data entry.
"I don't want more work and more complexity. I want more customers."
Yardi credentials came through on September 25, so we build against your live institutional properties from week 3 instead of waiting on a sandbox. SRM's own data lands after the October cutover, which is what week 7 is for.
Open any line to see what's included.
Assumes RentCafe stays the data source through launch, and that unit photos already live in Yardi rather than only in WordPress.
Switch any add-on on to see the new total. Each one is fixed price, and you can add it now or after launch.
You get SRMurban.com rebuilt on Next.js, Yardi feeding every listing, and the tracking stack live. That's 12 weeks at $13,000 for the base, billed half at signature and half at launch.
We built the site you're running today and we've kept it up since launch. Tell me which add-ons you want, if any, and we'll lock the kickoff date.
Brian Hammond
VP of Sales, FYC Labs
bhammond@fyclabs.com
fyclabs.com