A rebuilt SRMurban.com that reads availability, pricing, and floor plans straight from Yardi, so nobody enters a unit twice.
Your leasing team marks a unit available in Yardi, sets the price and the terms, then opens WordPress and does it again by hand. It takes them 30 seconds and they're fast at it.
The cost shows up when somebody skips it. A unit that's live in Yardi and dark on the site never gets marketed. A stale price on a published listing is a fair housing problem, not a typo.
You're moving the whole portfolio off MRI onto Yardi anyway. The site is the last piece still running on hands, and it's also the piece doing the least commercial work for you today.
One number for the rebuild, the Yardi integration, and the marketing setup. We carry the overage risk, so the price holds even if the build runs long.
Design and dev hours across both scope spreads. Management, design review, and QA are broken out there too, so you can see what sits inside the number.
We keep the structure, the map, and the look your renters already use. Underneath it runs on a modern stack that your team can extend without fighting plugins.
Availability, pricing, lease terms, photos, and floor plans all pull from RentCafe on a schedule. Your team marks a unit in Yardi and the website catches up on its own.
Find Your Pad filters on bedrooms, price, neighborhood, and pets against real inventory. Map and list stay in sync, and a failed refresh shows the last good data instead of nothing.
One page per available unit, created and retired by what Yardi says. Street and neighborhood lead, the way SRM actually rents, with apply links pointing at the right RentCafe record.
Tag Manager, GA4, and Customer.io wired to real events. Google and Meta pixels installed, so a renter who looked at a unit twice can see it again in their feed.
You're near zero today, which makes this the cheapest upside in the project. Metadata, structured data, and a redirect map that keeps the listing URLs you've already earned.
A coordinator updates Yardi, then updates the site. Thirty seconds a unit, a few hundred units, and every one of them rides on somebody remembering.
“God willing, I hope they do it right, because otherwise it's fair housing challenges on the backside of that.”
One entry in Yardi. The site picks it up on the next refresh, publishes the unit, and pulls it down when it leases. Nobody opens WordPress again.
“Here's your unit, and check out which street you're on, because that matters.”
“I don't want more work and more complexity. I want more customers.”
Your October cutover sets the pace here, not our build queue. We work against Yardi's sandbox from week 3 so the integration is proven before SRM data lands, then point it at live property data in week 7.
We built the site you're running today, and we've kept it up since launch. This is the next version of that same working relationship, with Yardi doing the typing instead of your leasing team.
Sign off and we'll start on the data contract while your October cutover runs, so the rebuilt site and the tracking stack are live before January.
Brian Hammond
VP of Sales, FYC Labs
bhammond@fyclabs.com
fyclabs.com